Marketing Planning & Strategy: A Practical Introduction, 1e (eBook)

Marketing Planning & Strategy: A Practical Introduction, 1e (eBook)Overview: We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start ups like Starling Bank. ISBN:

Emphasising computer techniques of analysis

The first part of Contemporary Human Resource Management covers fundamental HRM practices while the second half examines contemporary themes and issues such as work-place bullying

and easy to read and understand even for the most challenging topics with the help of attractive illustrations

Overview: From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools

In marketing

Overview: Retailing Management

Publisher: CRC Press

ISBN: 9781292178615

Students are encouraged to think critically about issues from the perspectives of employee

ISBN: 9781473779846

Benefits and Risks

it supplies a proven set of teaching and learning tools that is without parallel among public speaking books