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Retail Marketing Management: Principles and Practice, 1e (eBook)
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Retail Marketing Management: Principles and Practice, 1e (eBook)Overview: The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. ISBN: 9780273758785 Edition: 1 Publisher: Pearson Format:
in combination with digital marketing tools
Edition: 9
ISBN: 9781292178615
This title is available in Connect with SmartBook
With this text
ISBN: 9781292075976
evidence-based tools and resources
Overview: This title emphasizes three core tenets necessary to start an entrepreneurial venture: 1
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air cargo makes the crucial difference between profit and loss on many long-haul routes
ISBN: 9781292450384
Create profitable brand strategies by building
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