Connect: How Companies Succeed By Engaging Radically With Society

Connect: How Companies Succeed By Engaging Radically With SocietyWhy being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line Based on John Browne's decades of experience as one of the world's most successful and innovative CEOs, with research by McKinsey & Company, Connect is a practical manifesto that redefines the role of business in society. Through insightful analysis and vivid storytelling ranging from ancient China, Andrew Carnegie and the

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